If I am made the dictator of the world for a single day, I will make it compulsory for each and every bathroom to stock as many books as possible. I do not give a damn about world peace and goodwill for mankind because those things can take care of themselves as long as there are enough comics on the planet. My friends often get surprised by the intensity of my enthusiasm. The funny thing is that if they were probably as interested in enthusiastic about comic books as I am.
Working in illustration, every now and again you get a job which you’re not sure what to do with. One such job came through my door last week, or should I say office…
The brief was to design leaflets advertising a new RMN jobs course (RMN stands for Registered Mental Nurse) happening in central London. It had to feature the following:
An illustration of a registered mental nurse.
An illustration of a patient.
Some words integrated into the design which made being a RMN sound both exciting and responsible and fulfilling.
A title which wasn’t condescending or childish, but that was fun too…
So, as you can see, I had quite a challenge on my hands.
it’s all about establishing the right tone, don’t you know
Here, now, is how I went about solving the problem. Feel free to steal my ideas if you’re just starting out in illustration, too.
I started by looking at what leaflets had been done in the past: this is always a good first thing to do, and it makes sure that you don’t do something outdated. I also looked at past advertising campaigns across the board in the NHS, to see if I could find any inspiration there or anything to guide me.
I then worked on some fonts, running the ideas by someone who is more experienced. I looked at different kinds of fonts which have been used for everything from child’s wear to fun and lively magazine typefaces. Then I tried to find the most suitable one and looked at placement.
Now I had a vague idea of where I was going, and which colours I was going to use to establish the right tone (it’s all about establishing the right tone, don’t you know). My next job was to go through a photo archive and find a fairly up to date photo of a nurse which I could make a picture of. This was crucial, as I didn’t want to give the impression that the job was old fashioned.
Finding a photo of a patient – which would be illustrated, like the photo of the nurse – was trickier, so in the end I decided to make the nurse the focus and have the patient in the background doing some fun activity.
Now I had all this I could create a mock up, using the photograph as the basis of an illustration. Which worked a treat, and made the client very happy.
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